Brief: To create an advertising campaign for "INDIA POST", highlighting it's services and their features.
The concept: "Delivering anything, anywhere" is the core idea behind the series of press ads and illustrations for India Post.
Each press ad shows a different service and a headline related to the service and the visual, helps you to get a better understanding of the services about which we are generally not aware of.
1. LOGISTICS POST: It can cater to any demand for moving goods irrespective of the "size, weight or volume".
2. BUSINESS POST: It allows you to send consignment in "bulk(mutiple parcel)" to any part of the nation.
3. ONLINE TRACKING: It allows you to access "tracking information" and confirm the delivery of your item.
4. EXPRESS PARCEL: It enables you to send anything of anysize to anywhere at "lowest possible rates".
LOGISTICS POST
BUSINESS POST
ONLINE TRACKING
EXPRESS PARCEL POST
Illustrations (clockwise from left to right)
1. Inspired from a very famous hindi saying 'saat samundar par' (means overseas, across the seven seas), I made this illustration showing the international reach of India Post.
2. Wherever your house is, India Post will correctly find it and deliver right at your doorstep.
3. To deliver your parcels at a faster speed, we provide air mail.
4. Each and every 'nook and corner' of India has a post box for your postal convenience.
Little do people know about it's services fully... This campaign will help you get a better understanding of the services of India Post.
